Marketing and Communications Manager

  • Canberra
  • Full-Time
  • Organisational Support

About the Role

Reporting to the Chief Strategy Officer, the Marketing and Communications Manager will lead the Marketing and Communications Team to plan, develop and execute Communities at Work's marketing and communication strategies and initiatives. This role will manage Communities at Work's brand and work closely with internal and external stakeholders to drive organisational growth and deliver business and strategic goals.

 Your responsibilities will include:

  • Lead and manage the Marketing and Communications team and activities
  • Develop and implement a Marketing and Communication Strategy and annual Business Plan to deliver short & long-term organisational goals, and report on progress and outcomes against the Business Plan to the Executive team
  • Lead and manage Communities at Work's marketing and communications activities, including:
    • strategic public and media relations
    • content marketing
    • digital marketing, including social media,
    • advertising
    • market research and reporting
  • Manage Communities at Work's brand and provide internal brand expertise, education and advice regarding all aspects of the Communities at Work brand, including assessing and advising on third-party use of Communities at Work's name and logo for initiatives, events, and sponsorship
  • Manage Communities at Work's events to leverage and promote Communities at Work's expertise and thought leadership
  • Drive a positive customer journey across all service areas to deliver a better experience and outcome for customers and clients and increase lifetime value of clients
  • Manage all platforms and assets, including contracts and subscriptions with external agencies and suppliers
  • Support business development activities to drive business goals, identify new business opportunities, build relationships and drive positive partnerships and opportunities for growth
  • Manage fundraising strategy and support service-driven fundraising campaigns
  • Develop and maintain external partnerships and collaborative relationships with community sector and others
  • Drive continuous improvement and growth through ongoing monitoring, evaluation and improvement
  • Manage allocated budget to maximise results

 About You

You will be innovative, tenacious, community-minded and committed to making things happen. You will bring an entrepreneurial approach to Communities at Work's Marketing and Communications, with strong project management skills and ability to deliver timely and quality outcomes. You will be a passionate, creative thinker and a dynamic collaborator, able to build meaningful relationships with partners and stakeholders across all levels.

 In addition, you will possess:

  • Relevant tertiary qualifications or an equivalent combination of experience and education/training.
  • Demonstrated experience developing and delivering internal and external communications strategies and activities.
  • Demonstrated experience delivering on a brand strategy and brand governance.
  • Demonstrated management and leadership experience.
  • Demonstrated initiative, attention to detail and proven high-level organisational and time management skills including the ability to manage workflows and balance competing priorities to meet deadlines.
  • Demonstrated ability to respond effectively to challenges, and to work effectively in a small, diverse and busy team with a focus on customer and client outcomes.
  • An understanding of Digital Marketing, including Content Marketing, Social Media Marketing, Search Engine Optimisation (SEO), Paid Search (PPC) using Google Ads, Display and Video Advertising, Email Marketing, Website Optimisation, Analytics with Google Analytics
  • Maintain current 'Working with Vulnerable People' registration

 

Benefits

As a valued member of Communities at Work, you will:

  • Make a difference and change lives in the Canberra community as part of Canberra's largest community organization.
  • Join an inclusive and friendly workplace, where people are at the heart of everything.
  • Increase your take-home pay with salary packaging.
  • Access discounted childcare and education services for your child(ren) including early education and care, out of school hours care, and school holiday programs.
  • Grow your career with professional development, training and mentoring
  • Enjoy options for study leave, leave concessions, paid parental leave, and more.
  • Enjoy healthy living with our active lifestyle & healthy activity programs and reimbursements (including remedial massages, annual flu vaccination and more).
  • Receive guidance and support for mental health through our Employee Assistance Program.

 

About Communities at Work

Communities at Work is Canberra's largest not-for-profit community organisation and the largest provider of early education and care services in the region. Our surplus-for-purpose philosophy enables us to invest every dollar we earn right back into the local community. Our focus is on enriching lives today and shaping better futures tomorrow.

We are the four-time winner of the "Large Employer of the Year" award at the ACT Training Awards (2019, 2020 and 2021) which demonstrates our commitment to excellence in training, professional development, and career progression of our people.

With over 40 years of experience in the ACT and Capital Region, our people help us deliver a wide range of high-quality education and community services that support positive educational outcomes, assist in alleviating hardship, enhance the quality of life and lead to positive social change in the Canberra community.

 

How to Apply

 Click APPLY, be sure to include a cover letter, or contact the People, Culture and Wellness team on 02 6293 6545 for a confidential discussion. 

 Communities at Work encourages Aboriginal and Torres Strait Islander people, young people, mature-aged workers, people with disabilities and people from culturally diverse backgrounds to apply for our roles.

 

Closing date for applications: 14/10/2022

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